STU is a company that was started in Hong Kong in 1984. It worked at providing Intellectual Property Rights solutions to a group of Clients at a time when Hong Kong was a well-known manufacturing base for watches. STU was one of the very first companies providing such solutions and, since then, has grown a lot !
STU is run by a Swiss national and covers 10 different territories across Asia, including : China, Hong Kong, Japan, Macau, Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam.
STU WATCH LAB was created to help combat the growing scourge of watch replicas, especially in light of the recent COVID-19 crisis that brought about a lot of on-line purchases from non-authorized watch retailers !
We continue to insist that everyone purchase their watch from official watch retailers only !
In recent years we have received a Certificate of Merit from the World Customs Organization as well as a Certificate of merit from the Macau customs. Several Memorandums of Understanding have been signed with different authorities recognizing STU's expertise (the AIC in Chongqing and in Chengdu, the NBI in the Philippines, the ECD in Thailand are just some of the examples).
In 2021, we will organize workshops for students of the Sorbonne University in Paris on how to tackle fakes (Master 2 Industrial and Artistic Property (APIA), Panthéon-Sorbonne University).
We are a neutral organization that is independent from watch sales platforms, auction houses and watch repair outfits !